A Brief Intro to “The Alitura Way”


If you’re like me, you’ve probably spent most of your life thinking the same things I did: unless you’re a celebrity with limitless wealth and access to secret Hollywood doctors, you’re pretty much stuck with the skin you’ve got.

Acne, scarring, wrinkles, and imperfection are just things us “normal people” have to live with. 

I’m Andy Hnilo, CEO and founder of Alitura Naturals. I’m here to tell you:

Absolutely none of that is true!

In 2011 I was in an accident that left me scarred and disfigured. I couldn’t stand the way I looked, and devoted my all my energy to finding all-natural ways to improve my skin.

Turns out the world is full of compounds and tricks that can really make a difference! I started seeing results, and shared my discoveries with a few friends. They couldn’t get enough, and Alitura Naturals was born.

Welcome to The Skincare Revolution.

Knowing I have glowing, healthy skin has improved many other aspects of my life and helped me exude confidence every day. That’s why Alitura’s slogan is “Radiate Health”.

After years of research and experimenting on myself, I can say with certainty that you don’t have to live with imperfect skin. Time and time again we’ve seen amazing results when people join us in challenging skincare’s status quo, and with the right tools you too can start working towards the skin you’ve always wanted!

Start here.

Join thousands of people in over 74 countries around the world who follow Alitura for cutting-edge tips and techniques to revolutionize your skincare regimen, clean up blemishes, and achieve that healthy glow we all dream of!

Here are a few cornerstones of “The Alitura Way” to get you started:

The Regimens: (TODO: Would be nice to have a few skincare regimen articles)

The Alitura Signature Facial

Andy’s Daily Routine

The Science:

7 Essentials You Need in Your Skincare Collection (TODO: Article discussing each of our products and why they’re necessary)

The Most Common Skincare Myths

9 Toxic Reasons to Ditch Your Conventional Skincare Products

How a Natural Clay Mask Will Work for You (TODO: Need a better article about clay masks)

Growing Younger with Plant Stem Cells

Colostrum and its Amazing Health Benefits

Diet and Sleep:

3 Foods for Acne-Free Skin

The Skin Benefits of Beauty Sleep

The Best Supplements for Healthy, Glowing Skin

Must-see Podcasts:

Bulletproof #90 – Engineering Resilience w/ Andy Hnilo

Bulletproof #131 – Supercharge Your Skin w/ Alitura Naturals

Self Made Man Podcast – How To Turn Tragedy Into Opportunity

Entrepreneur on Fire – Top Quality Skincare

Wendy Meyer’s Live to 110 – Supercharge Your Skin w/ Andy Hnilo

The Alitura Story


best moisturizer and clay masksWhen I woke up in a hospital bed on the night of March 20th, 2011, my desperation became my inspiration to create Alitura. I had been struck by a series of large vehicles while crossing a busy street. I had a collapsed lung, seven broken ribs and a severe compound fracture of my jaw, which was broken in five places.

As someone who has always made a living based upon my appearance (modeling & acting) and the execution of demanding physical tasks as a Division 1 athlete (baseball), the outcome of this incident had far-reaching implications. I recognized that I had the power to choose, as we all do when faced with stressful events, and I was determined to bounce back even stronger.

I was inspired and told myself that what I put in will be what I get out and I knew I had to take the ordinary and make it extraordinary. By approaching my problem from a nutritional perspective, I rebuilt myself and was back on a runway in a mere 7 weeks. I attacked my injuries both from the inside and outside.

The most critical tool for healing my exterior was a hand-crafted blend of unique, specialized ingredients from around the world that I formulated myself.

I am so proud and excited to share our products with you. I created Alitura to solve a problem in my own life and I am confident that our powerful and proven products will change yours. Every component is organic and pure – many are imported from far reaches of the globe. They all have time-honored uses and applications in many cultures. When brought together in Alitura’s proprietary formula, they provide the exclamation point on a clean, conscientious lifestyle – your skin will glow and it will radiate health.

We wish you all the best in your pursuit of a healthy and vibrant existence.

Andy Hnilo

Alitura is making a conscious effort to bring the power of natural ingredients to shoppers with an array of the purest and most effective products available in the country.

Our mission: “To provide customers with an exciting healthy experience from superior ingredients in a fine selection of high quality skin care products.”


Team Alitura

best moisturizer and clay masks



best moisturizer and clay masks



best moisturizer and clay masks



best moisturizer and clay masks



best moisturizer and clay masks