This past weekend, I had the chance to visit my manufacturer on the beautiful island of Oahu, Hawaii. The reason why I chose to have them put together our Alitura Moisturizer and Night Cream is because they use hive products that are created in their backyard! The beeswax, honey, and propolis that we use in our products are all created from holistically raised bees in the small town of Haleiwa on the North Shore of Oahu. I have always been fascinated by the complexity and versatility of bee products. The healing, hydrating, and nourishing qualities of the products that come from these hives are incredible. What I loved about this manufacturer is the passion they have behind the diet they feed the bees, the assortment of flowers that they plant around their huge property. The variety of the Lilikoi flowers and the avocados that they feed on helps create such a diverse, colorful pollen in the lush, humid climate of Hawaii. Tasting the beeswax was interesting, it went from yellow to white over about 20 minutes as my mouth absorbed the pollen from the beeswax but the consistency stayed the same! I can’t believe people haven’t made chewing gum from this yet. Look for an Alitura gum soon 🙂 Kidding… kind of. I really appreciated meeting the lovely people that handcraft and bottle my Night Cream and Moisturizer, as they are both quite a complicated formula. Their patience, passion and meticulous attention to detail really shined through when they described how much they loved our formula. They actually use it too, which is a huge compliment!
It was extremely important for me to meet the people that I speak with so often over the phone and exchange emails with. I was completely blown away by the facility and the human, handcrafted approach to what they do. I loved being able to throw on a beekeeping suit and get up close and personal with the beautiful bees that help create the products that you and I both love. I take a lot of pride in sourcing the ingredients that I use for my products, it is a lengthy process of research and careful sourcing, but the end result feels incredible.
I hope you enjoy the video as much as I enjoyed making it for you, in the meantime, get ready for the Alitura Pearl Cleanser and our first unisex fragrance, ‘Presence.’ Stay tuned!
All the best,